On frequency

Evil is most often not committed by evil people or people knowing that what they're doing is evil.

Take social media for example, and LinkedIn specifically. If you've posted on these platforms for any length of time, you already know that they reward consistency above any other metric.

That's an evil design choice.

I don't know how they design these algorithms. It's possible that the effects of regularity are an accidental byproduct of more sensible considerations.

But it's also possible that somebody sat in a room and said: "You know how we can grow our business? What if we nudged our creators to create more stuff? What if we rewarded them for creating more stuff kinda like how we reward them for creating good stuff?" And then somebody said: "Yes, Steve! Brilliant😈. Kinda like LinkedIn, right?"

It's not true that the people who do this willingly are evil and should be dragged through the streets of Kingslanding like Lena Headey. Even if they know the downside of their design choices, it doesn't mean they're evil.

However, there's no doubt that their choices are patently evil and it doesn't take much proof.

Platforms are markets and any market is supposed to be a discovery mechanism for what's in the interest of the people it serves.

Any design choice that interferes with the organic mechanics of said market to the benefit of the platform (LinkedIn for instance) is necessarily not in the best interest of the user because it prevents the market from doing its primary function which is discovery.

It is thus immoral and evil. It's worse when it's not disclosed and absolutely unacceptable by a monopoly.

You don't have to drown kittens to be committing evil. You can simply misconfigure an algorithm and cause more carnage than an armed militia.

If you rig the system to value what works for your business as opposed to the natural flow of things, you're doing evil.

There are not that many people that can be insightful, or otherwise helpful all the time, especially if they're also pressured to remain in a tight niche (another evil parameter of social media)

This means that even the best of us turn into morons as we try to produce content for these ill-configured machines.

Interference with the natural workings of social media platforms is a sure-fire way to moronise those who can truly lead and inspire if left to follow their own rhythm.

LinkedIn is turning yours truly into the lowest-grade communicator: The optimizing, A/B testing moron. It's eroding my soul and my days on it are numbered.

Oh, and free speech is also kinda important 😘😘😘😘