Of Lifelessness and mechanics
You can feel it when companies start A/B testing their home pages. The stench of the "Data-driven" nonsense can't be escaped. The work becomes stale and lifeless, like a modernist church where worship is a habit, not a…
You can feel it when companies start A/B testing their home pages. The stench of the "Data-driven" nonsense can't be escaped. The work becomes stale and lifeless, like a modernist church where worship is a habit, not a ritual.
And then companies wonder why they lose their momentum, why their brands aren't as grippy and enticing. It's the same reason nobody goes to Oslo for recreation.
I have no reason to believe that companies understand why they grew in the first place. When the passion and art of the founding team wanes and dissolved, they leave way to the swaths of clueless "consultants" to fragilize (they call it optimize, but whatever) in the name of an uptick in a metric that doesn't matter.