Giving the people what I want

People don't know what they want. Conventional business wisdom is to figure out people's wants for them and deliver it. It's about learning about their world view, pain point, frictions, and opportunities. I agree with all of that. I think that’s how most of the world should works.

But I want to do something different. I want to give people what I want. If they want it too, then I would have found success. If they don't, nobody would hear about it. I genuinely believe that this, as opposed to the first view, is how the world actually moves forward. The first view is how we make the incremental changes that give a higher resolution to life. My position is the one of the artist which, when it works, gives us the quantum leaps, the real big changes, the important things like Fridges and iPhones and magnetic Apple watch straps.