---
title: "On fancy titles"
description: "Why do my blogs titles start with the word “On”"
author: "Ghaith Ayadi"
site: "Verbatim"
collection: "Hokum"
url: "https://verbatim.ayadighaith.com/hokum/on-fancy-titles"
date: 2026-05-29
updated: 2026-09-16
---
# On fancy titles

Why do my blogs titles start with the word “On”

“On Status”, “On Settling”, “On This”, “On That”

Easy answer. It sounds fancy. I like it.

The end.

There’s no other reason, really. I just like how old books sounded like and I want to be more like that. It’s not to sound clever to others. It’s to sound nice to me.

But there is a benefit that i discovered later.

Forcing myself to title 100% of the posts in this format forces me to ask a very necessary question: What is this about?

In hokum, I wrote about my anger towards the user experience I received at Uniqlo in Warsaw. very many emotions. 745 words in, I said what I wanted to say. Some of it was funny, some insightful, some was making dull excuses for inexcusable behavior. Regardless, a question asks itself: What is this about?

I decided, after having written it, that it’s about the impact of design on the moral qualities of unsuspecting people. I called itL “On people design”, meaning the design of people.

I also wrote “On the design of kidney failure”. It’s about dumb bathroom gender signs. It’s just humor. I find it funny. It’s for me.